Tom Brady announces exciting new 'high-speed' project

May 2024 ยท 2 minute read

After recently announcing his retirement from the NFL, Tom Brady is branching into new business ventures. The former quarterback has decided to try his hand at commentary, signing a 10-year contract worth a staggering $375 million with US broadcaster, Fox. He isn't due to start until 2024, which will give him some time to spend with his family and children.

Brady took to Instagram today to reveal another new project: he's going to be an official partner of the new Porsche 963 FIA World Endurance Championship Hypercar customer team. The HERTZ-sponsored JOTA sports car team will use the Brady brand on the new Porsche 963 prototype, which will be operative at the FIA World Endurance Championship. The car is worth an astonishing $3.9 million.

'TB' is not the first superstar to collaborate with motor racing. Former NBA legends like Michael Jordan and Brad Daugherty have also lent their names to NASCAR. The latter has had plenty of success and recently reaped significant financial rewards after his TG/Daugherty Cup team won the Daytona 500 in February.

Brady announced the news via his Instagram account. "See you at the track. Proud to finally announce that @bradybrand is partnering with @hertzracinggold and @singervehicledesign as the Official Apparel Partner of the @jota_sport hyper car racing team. This beast of a car will be racing in the 100th edition of Le Mans 24 Hours and 2023 FIA World Endurance Championship," he said, while driving a virtual version of the car.

Brady revealed that he's particularly excited to drive the car: "And yes... I plan on driving it as soon as possible, just have to wait for the insurance folks to go on vacation."

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